Have you ever listened to the way many networkers talk about their business? Many distributors talk about the company they represent,
others talk about their company´s great products, while some talk
about all the money their upline is making. And let´s not forget the
networkers who say, "This business is so easy you really don´t have
to do anything."
I´m not saying that focusing exclusively on the company´s products
will prevent you from sponsoring. And I´m not saying that showing
copies of your upline´s bonus checks will stop some prospects from
signing up on the spot.
However, the first time someone told me that I wouldn´t have to do
anything, my only thought was, "If I don´t have to do anything, why
do they need me?"
Many of these tactics do help to enrol distributors. In fact, I´ve
used all of them at one point or another in my networking career.
The problem is . . . these tactics are not DUPLICABLE.
The purpose of this chapter is to give you an overview of a
duplicable system that is highly effective when used with people
with whom you develop a relationship. Notice the use of the word
RELATIONSHIP. This business is about relationships and duplication.
Relationships are very important in this business because if you
haven´t developed a relationship with an individual, you will have
to sell your concepts to that person and . . .
Most people really are sales resistant.
Go to any store where you know the employees are commissioned
salespeople. Watch as the customers enter the store. What happens?
The commissioned salespeople approach the customers saying, "May I
help you?" But, since the majority of people prefer to buy, rather
than being sold goods, customers reply, "No thanks I´m just
looking." Have you ever used that phrase? See, most of us are sales
resistant.
Now, there are a percentage of people who are not sales resistant .
. . people who really like to sell . . . however this percentage is
very small. So we have a decision to make. We can look only for
salespeople, or we can look for non-salespeople and teach them how
to sell.
How long do you think it would take to teach a prospect to sell when
he or she doesn´t want to sell?
In my opinion, it would be next to impossible to teach someone how
to do something he or she doesn´t want to do.
It definitely would take a lot of effort and a great deal of
valuable time, with no guarantee of success. So, we can try the"teach selling" route, or we can have a system designed so that all
the distributor has to do is follow instructions.
Let´s see . . . would it be easier for distributors to follow
instructions . . . or would it be easier to teach them how to sell?
Hum-m-m!
Let´s say your family doctor writes a prescription for you. When you
pick up the prescription, you are instructed to take three teaspoons
of medicine three times per day. The doctor told you that if you
took the medicine as instructed for seven days, you´d be back to
normal. So, you follow the doctor´s instructions and in a week you´re back to normal.
You know, just about everyone can follow instructions.
When I was in eighth grade I worked as a busboy in a restaurant. My
boss, the restaurant manager, told me, "Tom, when the customers have finished eating, clear the table and
take the dirty dishes to the dishwasher. Then, when new customers
have been seated, it´s your job to give them water, and to keep
their glass full."
That was my job. I didn´t have to know anything about taking
reservations, cooking, waiting on tables, or operating a cash
register. I simply followed a set of instructions for clearing
tables and pouring water.
It´s the same with your path to financial freedom. All you have to
do is follow instructions. If you have a traditional job, you
already follow instructions . . . the instructions set by the
company that employs you! So you are not being asked to do
something new, but rather something you are already doing.